Referral Source: Difference between revisions
(Created page with "In ContactsLaw, a '''referral source''' represents an advertising medium, marketing campaign or other means by which a contact may be referred to a business. Referral sources have a descriptive name and may either apply indefinitely, or be ''effective'' during a particular period only. They are used to track referral events. Category:Contacts") |
No edit summary |
||
| Line 4: | Line 4: | ||
They are used to track [[Referral Event|referral events]]. | They are used to track [[Referral Event|referral events]]. | ||
=== Personal Referrals === | |||
All events require a referral source. Where it is desirable to track referrals which can be directly attributed to another contact (not in respect of a specific medium, campaign or initiative), you should consider adding a referral source to represent personal referrals. | |||
This allows such referrals to be meaningfully compared to other sources. | |||
[[Category:Contacts]] | [[Category:Contacts]] | ||
Latest revision as of 10:37, 21 January 2025
In ContactsLaw, a referral source represents an advertising medium, marketing campaign or other means by which a contact may be referred to a business.
Referral sources have a descriptive name and may either apply indefinitely, or be effective during a particular period only.
They are used to track referral events.
Personal Referrals
All events require a referral source. Where it is desirable to track referrals which can be directly attributed to another contact (not in respect of a specific medium, campaign or initiative), you should consider adding a referral source to represent personal referrals.
This allows such referrals to be meaningfully compared to other sources.